The What, Why and How of Mobile App Marketing

As of March 2017, it is reported that there are over 2 million apps in Apple’s App Store and close to 3 million in Google’s Play Store. The global mobile app market is predicted to reach a whopping $189 billion by the end of 2020. (Source: Statista ) Mobile apps have beaten desktop ones by a long way. But if these apps are not marketed properly, they will quickly fail. Given the amount of competition, only a handful apps have the potential to make it big. In fact, it is reported that although consumers spend 85% of their mobile time on apps, 84% of time is spent only on 5 apps! Such competition among well-known brands for increased session time and frequency can be discouraging for SMBs or individuals trying to make it big in the global app market. However, most marketers today don’t realize or underutilize the power of mobile app marketing . If used properly, marketing your mobile app can result in generating interest, increase conversions and helps build app loyalty. But before we delve deeper, let’s understand the entirety of mobile app marketing. The What In the never-ending ocean of mobile apps, there is a high […]

By | 2017-10-09T15:56:16+00:00 October 9th, 2017|Marketing|0 Comments