What Mobile Apps, Millennials Reveal About Restaurants

From a consumer point of view, mobile apps are created to make their life better. There is no doubt that quick-service restaurants have evolved since they first appeared on the food service horizon. Chains that were established based on low price and fast service, with limited hours and only a handful of menu options available, have reinvented themselves dramatically. They now cater to a new generation of consumer who demands that meals be served "their way" at all hours of the day and night. Millennials and Their Habits The generation born between about 1980 and the year 2000 (some say 1977 to 1996) is on its way to becoming the shaper of many modern-world trends, particularly in food service and delivery. Price today is not nearly the driver it once was according to all recent data. Millennials are cost-conscious, but they also place a high value on the experience. Today’s millennial and "centennial" (those born since 1996) consumers tend to focus on the overall experience, which includes taste, convenience, cost, and how they feel when they’re in the restaurant and eating the food. Quick-service restaurant establishments—even well-established chains—must respond to this desire for experiences or lose market share. The […]

By | 2017-10-09T16:30:28-04:00 October 9th, 2017|Marketing|0 Comments