Why businesses must embrace mobile platforms to appeal to millennials

There are no two ways about it; today’s consumer world is almost constantly on the move, and when customers are looking to make their next move, they tend to be using mobile devices to help them get there. Deloitte’s sixth annual Mobile Consumer Survey delved deep into the mobile habits of 4,000 consumers and discovered that four in five UK adults now own a smartphone, equating to a potential market of 37 million consumers. Mobile platforms are therefore incredibly important for businesses to tap into the millennial marketplace. Mobile technology has now become a focal point for all types of businesses, with technology rapidly advancing and consumers growing increasingly accustomed to having all the information they need immediately at their fingertips. The saying ‘there’s an app for that’ has never been truer – there certainly seems to be a mobile application or platform catering for virtually everything. For example, it’s now possible to arrange your next family holiday without even having to leave your living room armchair. There are apps for purchasing flights, reviewing and booking hotels, and even making restaurant reservations and bookings for excursions. Mobile platforms certainly make life easier and businesses need to acknowledge that their […]

By | 2017-10-09T16:00:44+00:00 October 9th, 2017|Marketing|0 Comments