4 common mistakes that tank responsive mobile conversion

About a decade ago, almost everyone who accessed the internet used a desktop computer. Just two screen sizes accounted for 77% of all web usage in 2006. This pattern has completely shifted. Research by mobify.com found that today, ten screen sizes – different laptops, tablets, smartphones, monitors, netbooks and web-enabled TVs – account for 77% of web usage. Interestingly, none of the screen sizes have over 20% of market share each. Today, when designing a website, marketers must plan for all kinds of mediums accessing the web grid, from smart TVs to heavy-weight iMacs down to the cheapest Android device out there. The solution for a digitalized planet where smartphone and tablet users expect rich and intuitive web experiences as found on desktops will be responsive mobile design . But responsive mobile design isn’t a magic bullet. It might solve the screen-size layout problem, but there are other intrinsic problems with the responsive approach that a lot of marketers skim over. Below are some common mistakes that could affect your responsive mobile conversion. Mistake #1: Bloated images Images pose a leading responsive conversion problem. Because a responsive website makes use of a single markup across devices, it’s important to […]

By | 2017-10-20T13:21:41+00:00 October 20th, 2017|Marketing|0 Comments