Mobile holiday marketing campaigns appreciated by customers but underused by retailers

A recent survey revealed that shoppers love these campaigns but digital marketers aren’t using them enough. The results of a new survey show mobile holiday marketing campaigns are popular and welcome among consumers. However, it also revealed that digital marketers aren’t taking full advantage of this opportunity to reach their target market at this most important time of the shopping year. The survey was conducted by YouAppi, a mobile growth marketing platform for several top brands. The firm conducted a comprehensive survey and released the results this week. It involved an evaluation of American consumers regarding their personal holiday shopping habits and their mobile commerce experience they prefer at that time of year. This included preferences with respect to mobile holiday marketing campaigns and questioned the habits of global digital advertisers, marketers and even app developers. The research also looked into the retail mobile holiday marketing campaign plans for 2017. mobile holiday marketing christmas shopping What YouAppi determined was that 95 percent of merchants consider the holiday shopping season to be a vitally important time of year. It also identified a gap between consumer preferences and the actual mobile marketing activities conducted by their favorite brands and companies. This […]

By | 2017-10-20T13:21:41-04:00 October 20th, 2017|Marketing|0 Comments