Mobile holiday marketing campaigns appreciated by customers but underused by retailers
A recent survey revealed that shoppers love these campaigns but digital marketers aren’t using them enough. The results of a new survey show mobile holiday [...]
4 common mistakes that tank responsive mobile conversion
About a decade ago, almost everyone who accessed the internet used a desktop computer. Just two screen sizes accounted for 77% of all web usage [...]
Youth Business: New Research Finds Major Spike in Mobile Media Use
Ahead of the weekend, Common Sense announced the release of The Common Sense Census: Media Use by Kids Age Zero to Eight , the third [...]
6 Best Practices to Win at Social Media Promotion
Increased exposure and traffic are the top two benefits of social media promotion cited by marketers in the 2017 Social Media Marketing Industry Report . [...]
The Cost of App Development
1. Overview Whether you wish to create a new revenue stream, enhance an existing service or craft a branded experience for customers, an app makes [...]
What Mobile Apps, Millennials Reveal About Restaurants
From a consumer point of view, mobile apps are created to make their life better. There is no doubt that quick-service restaurants have evolved since [...]
Mobile -Text Message Marketing via Loyalty Rewards Program and Millennials
What has marketing come to? Is it good or bad that we now have pretty much done away with traditional advertising and marketing? Traditional as [...]
Mobile magic
In recent years, we have seen a market increase in mobile usage. In 2017, 66 per cent of Britons used their mobile phone to browse [...]
Here’s How to Manage Google’s Mobile First Indexing for SMBs
With the official announcement that Google is switching to mobile-first indexing, some small businesses might find themselves calling for help. SEO; being the all-important topic [...]
Mobile Marketing and the New B2B Buyer
In the B2B marketplace, mobile is moving fast. Despite the complexity of B2B purchasing, more and more buyers are using smartphones, and mobile’s influence is [...]